After the initial claims of fantastic new business markets through the use of Web content management (WCM) in the late 1990s there is now a realisation by the majority of organisations of the full potential, through the correct use of WCM, to increase internal productivity and enhance communication with stake holders.

WCM clearly has a bright future but the technology is only one aspect. Choosing WCM partners who can implement & integrate technologies at realistic costs and who understand a customer's business sufficiently to meet their business priorities is the key determinant to success.

Chapter26 has the years of experience of WCM technology and the cross industry knowledge to help any organisation to set the right strategy, design, implement and support a WCM system to achieve their business priorities.