Digital asset management (DAM) is the next step in the evolution of enterprise content management (ECM), helping companies in all industries to communicate more effectively with customers while strengthening brand consistency and opening new revenue opportunities.

Chapter26 provide skills in the design and implementation of DAM addressing the unique requirements associated with digitised media, such as graphic files, streaming video, and audio clips, even MS PowerPoint ^TM. Chapter26 help companies to streamline media production processes and to reduce costs, while enabling them to explore new communication vehicles, such as online sales presentations, e-learning for education and support, engineering, and product marketing through secure multimedia collaboration channels.